Stay close to production.
Technical questions should not disappear into a chain of forwarded messages. We want the people speaking with customers to remain close to what is actually happening on the production side.
About Licen
Made in Yueqing.Built for the long run.
Licen is a Yueqing-based circuit breaker manufacturer and export brand. We are a young name, working from within one of China’s most established low-voltage electrical manufacturing communities.
We started Licen with a simple intention: stay close to the customer, stay close to production, and build a company people can keep working with as their products and requirements evolve.
- Liushi, Yueqing, ChinaWhere we are based
- Low-Voltage ElectricalThe Industry we know
- BreakersOur current core product
- Overseas B2BThe market we serve
"Licen" Is About Journey
The Story Behind LicenLicen is inspired by the Chinese word “Licheng”, which means “Journey”. we chose the name to reflect a simple idea: industrial business is rarely built through one perfect transaction.
A customer may start with one product. Then comes a sample, a technical question, a modification, another project, a new market, or a problem nobody expected at the beginning.
That is the kind of relationship we want Licen to be built for — not simply being there when the purchase order is placed, but remaining useful when the next question comes.
For us, the journey is less a slogan than a reminder that a good supplier relationship has to stand up to real work.
The name is new. The idea behind it is long-term.
We wanted less distance between the customer and the factory floor.
Why we Found LicenOverseas buyers can find thousands of electrical products online. What is harder to find is a clear answer when the question is not already printed in a catalog.
That answer often depends on people who are close enough to production to check, ask, compare and come back with something concrete. Licen was built around that idea: commercial communication on one side, manufacturing reality on the other, with as little distance between them as possible.
A useful answer is sometimes “yes.” Sometimes it is “not this way, but there may be another route.” And sometimes it should simply be “no.”
Not the biggest. Not the loudest. Just difficult to replace once we work well together.
The Manufacturer We Want to BeThese are standards for how we want Licen to grow. They are about behavior, not another list of product features.
Be clear before being agreeable.
Saying yes to everything is easy at the quotation stage. If a requirement is unrealistic, risky or needs more validation, we would rather make that clear early.
Own the follow-through.
A purchase order should not be the point where communication gets slower. Samples, production details, changes and problems still need someone to take responsibility for the next step.
Liushi is more than the address on our business card.
Our HomeLicen is based in Liushi, Yueqing, one of China’s major hubs for low-voltage electrical manufacturing.
Here, components, tooling, assembly, testing and specialized suppliers are concentrated within the same industrial cluster. For us, that means the manufacturing resources behind a circuit breaker are not scattered across the country — they are close at hand.
This matters especially for custom projects. A non-standard requirement may require a different component, contact system, housing, accessory or production process. Being close to the supply chain gives us more options to evaluate, coordinate and test.
For customers, that means faster development, greater flexibility, and a more practical path forward when a standard product does not quite fit.
Keep the company close to both the customer and the work.
A Note From The Founder“I don’t want Licen to be a company that only knows how to quote what is already in the catalog.”
I want us to stay curious when a customer brings us something unusual, and disciplined enough to know the difference between an interesting idea and something we can actually manufacture well.
Some relationships will start with a standard order. Others may start with one strange technical question. Either way, I hope the customer feels there is a real person on this side who will keep following the issue instead of passing it along.
Meyz Zheng
Licen · Yueqing, China
LICEN
A Company Worth Calling Again.
What We aRE bUILDINGWe do not need Licen to be the biggest name in China. We want it to become a name customers remember because working together was clear, practical and dependable — and because the second project felt easier than the first.
Want to know the company behind the products?
The homepage already covers what we make and how we work. If you want to talk about your company, your market or a project you are considering, talk to us directly.
